Copywriting and Content Creation
Meaningful content that speaks to your audience.
I’m a copywriter and content specialist based in Sydney, Australia and Malmö, Sweden.
I help brands, organisations and agencies convert complex needs into clear, engaging content.
Drawing from over a decade of experience, I practice digital-minded, human-centred copywriting so that your message resonates with your readers on whichever platform they find themselves.
What I do:
- Content Strategy/Production
- Brand Messaging & TOV
- Narrative Storytelling
- Campaign Writing
- Research & Interviews
- UX & SEO Content
- Digital Optimisation
- Copy editing & Proofreading
What I know best:
- People + Culture
- E-commerce
- Product
- Customer Loyalty
- Education
- Sustainability
- Entertainment
What I write:
- Website Copy
- EDMs
- Marketing Material (Paid, Owned, Earned)
- Long-Form Articles
- Internal Comms + Reports
- Pitch Decks
- OOH & Print
- Motion Media/Radio Scripts
PROJECTS PROJECTS PROJECTS PROJECTS PROJECTS PROJECTS PROJECTS PROJECTS PROJECTS PROJECTS PROJECTS PROJECTS PROJECTS PROJECTS PROJECTS
IKEA FAMILY
EDMs / Website content / OOH
With 3.3 million members across Australia, the IKEA FAMILY loyalty program is the Swedish home furnishing giants most powerful connection with its customer base. Working in a Content Specialist role, I ideated and produced 50+ EDMs, as well as in-store and digital content to nurture the strong relationship between the retailer and its audience.
SPACE 10
Content Creation / Brand Identity & TOV / Print
Innovation hub, SPACE 10 is on a mission to create a better everyday life for people and the planet. Working with Copenhagen-based Barkas agency, I was tasked with co-writing and editing their beautiful HOME book which encapsulated their work over the last decade.
MOGAMMA
Brand Identity & TOV / Content Strategy/Production / Website copywriting / UX & SEO
MOGAMMA wanted to build their brand and create a TOV that brought to life their powerfully technical and profoundly emotional architectural visualisations. Working with the brand identity Revealing unbuilt forms,
the project involved extending a brand identity and executing a full content build for Mogamma's website.
All projects
Talk to me.
Keen to talk through your project or get to know me better? Shoot me an email or a LinkedIn message.
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