What

Who


NOTED.


Copywriting and Content Creation

Meaningful content that speaks to your audience.

I’m a copywriter and content specialist based in Sydney, Australia and Malmö, Sweden. I help brands, organisations and agencies convert complex needs into clear, engaging content. 

With over 10 years of experience, I practice digital-minded, human-centred copywriting so that your message resonates with your readers on whichever platform they find themselves.



    What I do:

    • Content Strategy/Production
    • Brand messaging & TOV
    • Narrative storytelling
    • Campaign writing
    • Research & Interviews
    • UX & SEO content
    • Digital optimisation
    • Copy editing & proofreading


    What I know:

    • People + Culture
    • E-commerce
    • Product
    • Customer Loyalty
    • Education
    • Sustainability
    • Entertainment

    What I write:

    • Website copy
    • EDMs
    • Marketing material (Paid, Owned, Earned)
    • Long-form articles
    • Internal Comms + Reports
    • Pitch decks
    • OOH & Print
    • Motion Media/Radio Scripts





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    IKEA FAMILY EDMs / Website content / OOH

    With 3.3 million members across Australia, the IKEA FAMILY loyalty program is the Swedish home furnishing giants most powerful connection with its customer base. Working in a Content Specialist role, I ideated and produced 50+ EDMs, as well as in-store and digital content to nurture the strong relationship between the retailer and its audience. 




    SPACE 10

    Content Creation / Brand Identity & TOV / Print


     Innovation hub, SPACE 10 is on a mission to create a better everyday life for people and the planet. Working with Copenhagen-based Barkas agency, I was tasked with co-writing and editing their beautiful HOME book which encapsulated their work over the last decade.





    MOGAMMA
    Brand Identity & TOV / Content Strategy/Production / Website copywriting / UX & SEO



    MOGAMMA wanted to build their brand and create a TOV that brought to life their powerfully technical and profoundly emotional architectural visualisations. Working with the brand identity Revealing unbuilt forms, the project involved extending a brand identity and executing a full content build for Mogamma's website.




    All projects


    Talk to me.
    Keen to talk through your project or get to know me better? Shoot me an email or a LinkedIn message.

     Email
     LinkedIn