Copywriting and Content Creation

Meaningful content that speaks to your audience.

I’m a copywriter and content specialist based in Sydney, Australia and Malmö, Sweden. I help brands, organisations and agencies convert complex needs into clear, engaging content.

With over 10 years of experience, I practice digital-minded, human-centred copywriting so that your message resonates with your readers on whichever platform they find themselves.

What I do:

Content Strategy/Production
Brand messaging & TOV
Narrative storytelling
Campaign writing
Research & Interviews
UX & SEO content
Digital optimisation
Copy editing & proofreading

What I know:

People + Culture
E-commerce
Product
Customer Loyalty
Education
Sustainability
Entertainment

What I write:

Website copy
EDMs
Marketing material (Paid, Owned, Earned)
Long-form articles
Internal Comms + Reports
Pitch decks
OOH & Print
Motion Media/Radio Scripts

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IKEA FAMILY EDMs / Website content / OOH

With 3.3 million members across Australia, the IKEA FAMILY loyalty program is the Swedish home furnishing giants most powerful connection with its customer base. Working in a Content Specialist role, I ideated and produced 50+ EDMs, as well as in-store and digital content to nurture the strong relationship between the retailer and its audience.

SPACE 10

Content Creation / Brand Identity & TOV / Print

Innovation hub, SPACE 10 is on a mission to create a better everyday life for people and the planet. Working with Copenhagen-based Barkas agency, I was tasked with co-writing and editing their beautiful HOME book which encapsulated their work over the last decade.

MOGAMMA
Brand Identity & TOV / Content Strategy/Production / Website copywriting / UX & SEO

MOGAMMA wanted to build their brand and create a TOV that brought to life their powerfully technical and profoundly emotional architectural visualisations. Working with the brand identity Revealing unbuilt forms, the project involved extending a brand identity and executing a full content build for Mogamma's website.

All projects

What

Who

Projects ↓

NOTED.